According to Nielsen Online, 60 percent of Twitter users stop using it within a month, meaning that just 40 percent (on average) return after a month of signing up to it. Despite a huge increase in unique visitors within the last few months, the number of people who continue to visit the site afterwards is substantially lower than that of the competition.
In comparison to the competition, Twitter has audience retention rates almost 30 percent lower than Facebook and MySpace
, who have almost 70 percent retention rates at the moment. However, these figures were taken before Oprah Winfrey, a US talk show host, shone some light on Twitter recently. Prior to that, just 30 percent came back to the site after a month of using it.
Although the social networking website is currently enjoying unique visitor rates which are up 100 percent (this March), many believe that the site will struggle to survive if it cannot maintain a higher level of user loyalty.
source
In comparison to the competition, Twitter has audience retention rates almost 30 percent lower than Facebook and MySpace
, who have almost 70 percent retention rates at the moment. However, these figures were taken before Oprah Winfrey, a US talk show host, shone some light on Twitter recently. Prior to that, just 30 percent came back to the site after a month of using it.
Although the social networking website is currently enjoying unique visitor rates which are up 100 percent (this March), many believe that the site will struggle to survive if it cannot maintain a higher level of user loyalty.
source
