Full article here: http://www.time.com/time/magazine/artic … 72,00.htmlTIME Magazine wrote:
In likening himself to His Airness, Wendel is thinking past the rec room and into the boardroom. What Jordan did for sneakers, argues Wendel, Fatal1ty (pronounced fatality) can do for the sound card. To that end, Wendel has partnered with manufacturers like Creative, XFX, Abit and Zalman to put his stamp on a hardware line he claims will give aspiring gamers an edge. He and his associates will claim about $5 million in royalties for 2006. "I want to create a Fatal1ty brand that will last," says Wendel. He's talking not just mouse pads and motherboards but even apparel. His website touts hoodies embroidered with the Fatal1ty label as the "ultimate gaming accessory for the ultimate pro gamer."
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It's a lesson that Wendel has fully absorbed. At the recent Consumer Electronics Show in Las Vegas, he strutted onto a stage and faced all comers in the first-person shooter Quake 4. The first challenger lost, 23 to 0. Another scored -3. None of the 20-odd opponents scored a point. Afterward, Wendel talked up a new deal he had signed for the Championship Gaming Series. Instead of playing, Wendel will be announcing for DirecTV's new series. "I'm going to be the John Madden of gaming," says Wendel/Fatal1ty. That's when he's not being the Michael Jordan of gaming.
So, would you buy these accessories?
(Post why)
Last edited by some_random_panda (2007-02-07 00:53:39)