I didn't see one ad and played for 3 1/2 hours last night. By the way, EA hit a home run with this game. I had no lag . . . none, zip, zilch, nada. Not one CTD, no red bug, no squad bug . . . no problems at all. And the combat was 10 times more intense than BF2 on the 64 player server I was on. Field upgrades are sweet and allow you to try out the unlocks so you know what to pick when you rank up. And no logging out to pick your unlock. You can pick it right away in game as you rank up! Bravo EA!
And who cares about the ads. You're doing yourself a disservice as a gamer if you don't get this game. Buy it!