http://www.adelaidenow.com.au/travel/au … 5938499718AN expert on branding says Australia is viewed as the dumb blonde of the world because we're a country which is attractive, but shallow and unintelligent.
Simon Anhalt, who has advised more than 40 national governments on national identity and reputation, has told The Age newspaper that our past tourism campaigns, such as Lara Bingle's Where the Bloody Hell Are You? series and Paul Hogan's "shrimp on the barbie", have led to a view of Australia as a country which is decorative, but not very useful.
But he says we're ranked best in the world for natural beauty and as a place to visit, if money isn't a problem.
Seems fair, and according to the poll many Orstrayians agree.
How should Australia go about fixing this?
Do we need to?
Fuck Israel