Do we carry people on our collective shoulders because we think they deserve it, because we enjoy the directionless escapism, or because we want to be carried some day?
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Celebrity is a direct reflection of group values. Whether as a group we respect their humor, their deeds, their charisma, or their through-the-roof earnings:work ratio, we collectively identify the traits we most want to have ourselves and put the embodiment of those values on a pedestal.
Celebrity is a means of living another, "better" life vicariously. If one doesn't have online avatars, paperback fantasies, or genetic descendants to live out one's life done right with, someone who certainly seems to have their shit together is a decent fallback.
Celebrity relies on everyone underneath to hold up the few. We understand at some level, conscious or subconscious, that we can never take advantage of the system later if we don't support the system now.
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Celebrity is one of the most flexible, fickle sources of power in human history, yet very few look to use it beyond achieving small goals of individuals. It is the most effective propaganda tool that exists should someone take advantage of it for the above reasons.
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Celebrity is a direct reflection of group values. Whether as a group we respect their humor, their deeds, their charisma, or their through-the-roof earnings:work ratio, we collectively identify the traits we most want to have ourselves and put the embodiment of those values on a pedestal.
Celebrity is a means of living another, "better" life vicariously. If one doesn't have online avatars, paperback fantasies, or genetic descendants to live out one's life done right with, someone who certainly seems to have their shit together is a decent fallback.
Celebrity relies on everyone underneath to hold up the few. We understand at some level, conscious or subconscious, that we can never take advantage of the system later if we don't support the system now.
---
Celebrity is one of the most flexible, fickle sources of power in human history, yet very few look to use it beyond achieving small goals of individuals. It is the most effective propaganda tool that exists should someone take advantage of it for the above reasons.