http://www.themonitor.com/articles/twis … c-wal.htmlThe first big-box store in western Hidalgo County opens today in Peñitas, a year after the retail giant delayed completion of the building to redesign the store, reconfigure departments and modify the product mix to try to boost the appeal to a Mexican-American population.
The decision caused a stir among those curious to see what Wal-Mart would do to better accommodate its South Texas customer base.
The results: Wider aisles uncluttered by extraneous product displays and sale racks; freshly made tortillas and chips; and a juice bar serving agua fresca and frozen fruit bars.
http://supermarketnews.com/retail_finan … cado_0430/Supermercado de Wal-Mart, the new Hispanic-focused food concept from Wal-Mart, opened its first location in Houston Wednesday, bringing what Eduardo Castro-Wright, vice chairman of Wal-Mart, called “the most dramatic expression” of its recent efforts to improve fresh food merchandising.
The 39,000-square-foot Supermercado de Wal-Mart will carry approximately 13,000 products, including a wide assortment of fresh tropical fruits and vegetables and a bakery that offers more than 40 traditional sweet breads and fresh corn tortillas, according to the Bentonville, Ark.-based retailer. The store’s meat department features specialty meats such as milanesa, diezmillo, fajitas, chuleta de cerdo, carnes marinadas and arrachera, designed to meet the specific preferences of local Hispanic customers.
I don't know this seems slightly insulting but Mexicans mainly work those damn WalMarts so they might as well get one themed for them.