Dynamic in-game advertising to come to Battlefield 2142

2006-09-08 02:56:17

#1

Alleycat1969: Member; +21|7112

Digital Illusions and EA will bring in-game advertising into Digital Illusions’ next PC title Battlefield 2142

EA has signed an agreement with IGA to bring in-game dynamic advertising to selected titles in a move to provide cross platform in-game ad solutions for global advertisers. The initial title to incorporate dynamic advertising will be Battlefield 2142 when it launches in October.

Through the agreement, fans of the franchise will see new, realistic brand presence integrated into contextually relevant game environments. Digital Illusions is entitled to a share of all the revenues generated from the advertising featured in Battlefield 2142.

Oh well, i guess it had to happen , but if they do implement this the game will be subsidized by the advertisers ? So we should pay less to purchase the product ???

Naaaaww it wont happen will it ! ( Stop dreaming and get back to work)

2006-09-08 03:05:24

#2

blakrobe: Member; +3|6886

maybe they'll support it better? cough...

2006-09-08 03:06:29

#3

Phrozenbot: Member; +632|6971|do not disturb

Let's hope they make good use of this money and pump out some free content, like a few maps or something.

2006-09-08 03:10:55

#4

DoctorFruitloop: Level 13 Wrongdoer; +515|6901|Doncaster, UK

How long before someone complains to EA about it and they nerf it down to Mattel adverts?

2006-09-08 03:18:51

#5

warp-10: Member; +0|6811

well i was hoping to buy a new video game not an advertising package

2006-09-08 03:45:09

#6

Zukabazuka: Member; +23|7040

Hope you can destroy if its get in your way

2006-09-08 03:49:08

#7

daffytag: cheese-it!; +104|6930

Zukabazuka wrote:
Hope you can destroy if its get in your way

lol

and get points

2006-09-09 17:44:28

#8

vpyroman: Aeon Supreme commander; +16|6972|UCF

Alleycat1969 wrote:
....realistic brand presence integrated into contextually relevant game environments....

Yeah, the vehicles have a giant billboard on them with an ad for Enzyte. The underside of a Titan has an ad skin for Trojan condoms.... yeah, I can see that

2006-09-09 17:49:54

#9

PuckMercury: 6 x 9 = 42; +298|6882|Portland, OR USA

AdAware has detected 3 pieces of malware/adware on your system. Please select from the following list to remove detected threats:

Gator
HotBar
Battlefield 2142

Press OK to continue

2006-09-09 17:53:58

#10

Jbrar: rawr; +86|6897|Winterpeg, Canada

Just a question, are they just gonna put billboards up that keep the same image?, or something that changes like every 10 seconds?

2006-09-09 17:56:58

#11

JdeFalconr: Lex Luthor, King of Australia; +72|6897|Sammamish, WA

Alleycat1969 wrote:
Digital Illusions and EA will bring in-game advertising into Digital Illusions’ next PC title Battlefield 2142

EA has signed an agreement with IGA to bring in-game dynamic advertising to selected titles in a move to provide cross platform in-game ad solutions for global advertisers. The initial title to incorporate dynamic advertising will be Battlefield 2142 when it launches in October.

Through the agreement, fans of the franchise will see new, realistic brand presence integrated into contextually relevant game environments. Digital Illusions is entitled to a share of all the revenues generated from the advertising featured in Battlefield 2142.

Oh well, i guess it had to happen , but if they do implement this the game will be subsidized by the advertisers ? So we should pay less to purchase the product ???

Naaaaww it wont happen will it ! ( Stop dreaming and get back to work)

I don't think it did have to happen, I frankly consider this the biggest load of crap I've seen yet. When I pay $50 for a game I damn well better own it (or if you're an IP snob...I own a license to use the software). I feel insulted as a consumer that a game company desires to milk me for more money...and the end result is I get NO BENEFIT out of it besides having to watch in-game ads. Maybe they'll flash in front of us the promise of in-game ads being used to provide us with new content...but I wouldn't buy that for a second. This is, in my opinion, a blatant money-grubbing move and it makes me feel quite used.

2006-09-09 18:02:13

#12

Ty: Mass Media Casualty; +2,398|7130|Noizyland

While you wait to spawn, why not have a nice refreshing Coke™
Squad leader refuses to stop after you ask for a pickup? AVIS™ car rentals - "We try harder"
Should you teamkill the bastard who's getting towards the gunship before you? "Just Do It" - Nike™

I can't wait to see what bullshit they think up.

[Blinking eyes thing]
Steam: http://steamcommunity.com/id/tzyon

2006-09-09 18:02:19

#13

Sgt.Scream.MDK: Member; +19|7118|Florida - America's Wang!

If this were to happen, I can guarantee it will be the only part of the game that is bug/crash free.

2006-09-10 03:24:53

#14

P581: Monkey; +44|6824

I think there are a lot of positive things to game advertising. For one it gives the game's industry a new way to make money.

EA, and DICE both are companies that are very LUCKY to still be around. If you are trying to develop a new game you are taking a huge risk. If you can pay your staff through advertising fees then I feel like it is worth it to have the annoyance to see a billboard for coke as I drive my walker past them to put huge energy blasts in the back of some noobs as they try to run for cover.

I am a very anti-advertisment sort of person, however we are not talking about sony spraypainting your house with a ps2 add. We are talking about small companies that might have no other way to develop games. That takes the dollars. This merely opens the doors to smaller companies to get some capital so that they can develop more games, at a higher quality.

However if the advertisment in someway impedes gameplay expect to see me here cursing the day I ever said it was a anything but bad.

2006-09-10 03:29:54

#15

Sone: i piss excellence; +22|6879|Houston (Spring), TX

Haha, I can see it now... your aircraft have flying banners. dogfighting with a "Mike Calbert Toyota" banner fluttering behind you.

2006-09-10 15:04:23

#16

Zukabazuka: Member; +23|7040

If this will make the game cost lower than 50$ Its sure is good. 50$ is actually a lot when games used to cost around 30$-40$ or even lower when they got old. Now games that are popular doesn't really change price for about 3 years.

2006-09-11 16:53:22

#17

DRAC2GUNZ: Member; +1|6797

The map loading screens will have commercials in them ;Q

2006-09-11 20:19:02

#18

lavadisk: I am a cat ¦ 3; +369|7185|Denver colorado

all the imagination is funny and all but i really dont mind if theres a poster that says something like "coke, better then pepsi" instead of Dicecream

2006-09-11 20:34:54

#19

Disodium: Member; +13|6869|Sydney

blakrobe wrote:
maybe they'll support it better? cough...

One can only hope this is the logical reason behind it....

2006-09-12 05:32:18

#20

mr.widdim: The Second Apostle Of Chuy; +78|7060|Flaming_Maniac = pwnd.

EA is a bunch of monry grubbing fools. 'nuff said.

2006-09-12 06:15:55

#21

Delphy: Member; +45|6940|Bristol, UK

http://techreport.com/ja.zz?id=140416

XD

2006-09-13 21:15:12

#22

Major.League.Infidel: Make Love and War; +303|6833|Communist Republic of CA, USA

I dont get is, how are these advertisements gonna fit the mood. I mean I'm fine with advertising as long as it isn't a bombardment. But, this is 136 years in the future, how many current companies are gonna be around then? What companies that were around 136 years ago do we have now? Something smells fishy...

2006-09-13 21:16:18

#23

WilhelmSissener: Banned; +557|7088|Oslo, Norway

SOURCE?

2006-09-14 09:08:17

#24

Zukabazuka: Member; +23|7040

http://news.yahoo.com/s/afp/20060901/tc … leusitgame Read this

2006-09-14 10:30:31

#25

Delphy: Member; +45|6940|Bristol, UK

IGA said it would avoid letting ads get stale and would keep them in context with game themes, avoiding situations such as promoting today's car models in futuristic battle or Old West gunfighter games.

Any ad in the middle of an ice-encrusted future city is going to be out of place. It's BS.

BF2S Forums Dynamic in-game advertising to come to Battlefield 2142

Zukabazuka wrote:

Alleycat1969 wrote:

Alleycat1969 wrote:

blakrobe wrote:

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