Dear Any Gasoline Company
Thank you for your letter dated September 7, 2005 where you thank me for being a loyal customer, and update me on the number of petro-points I have accumulated over the summer months.
I am elated to see such a keen interest in my spending habits, and I am equally impressed at the available “Rewards” that are available to me in exchange for my points. After four months of purchasing gas from your outlets, it would appear that I am eligible for a Petro-Canada beach ball. Just in time for winter.
That said, I have a radical proposal for your marketing department, and one which will make the effect of the above mentioned program significantly more appealing and successful at generating customer loyalty- I call it Petro-Share.
I accumulate points, and you issue me shares in your corporation. As I reach specific benchmarks, I get shares, and then, dividends. Alternatively, as I reach various benchmarks, you can offer me shares at a reduced price or even better- provide me with an ownership stake in the corporation, and a preferential pricing scheme as a result of my ownership interest. Like Price club or a credit union.
It operates exactly like your current system except that as I accumulate points on my card, I can use them to buy shares in your corporation. The current trading value of your shares are just under $50.00. Very much like the actual cost of a beach ball, the corporation has hold-back authority over many of its shares, and as such the actual cost to your organization of such a plan can be far below $50.00, especially after the tax incentives for such a radical marketing strategy. Alternatively, a second class of shares could be issued which are only equity based, and are not able to be aggregated to change the management direction of the organization.
The benefits to me of this plan are obvious. I have enough corporate propaganda that I don’t want or need. Especially now that I have a petro-canada beach ball. There is really nothing left for me to accumulate under your current scheme.
The benefits to you are also obvious- because right now, the quest for the beach ball is no longer keeping me interested in any form of corporate loyalty as only the super rich need two beach balls.
I am almost positive that my 18,000,000 friends who own cars across the country would agree. These same people are looking for a reason to create brand loyalty in an energy market where the corporations appear to work in tandem with one another to our detriment.
Ownership is empowering. If I believe that I have an actual stake in a corporation, I am far more likely to use its services.
Thank you, and congratulations on your continued prosperity. I, for one, am sick of being left out of profiting from famine, war and natural disasters. Let me in, or lose my business.
Thank you for your letter dated September 7, 2005 where you thank me for being a loyal customer, and update me on the number of petro-points I have accumulated over the summer months.
I am elated to see such a keen interest in my spending habits, and I am equally impressed at the available “Rewards” that are available to me in exchange for my points. After four months of purchasing gas from your outlets, it would appear that I am eligible for a Petro-Canada beach ball. Just in time for winter.
That said, I have a radical proposal for your marketing department, and one which will make the effect of the above mentioned program significantly more appealing and successful at generating customer loyalty- I call it Petro-Share.
I accumulate points, and you issue me shares in your corporation. As I reach specific benchmarks, I get shares, and then, dividends. Alternatively, as I reach various benchmarks, you can offer me shares at a reduced price or even better- provide me with an ownership stake in the corporation, and a preferential pricing scheme as a result of my ownership interest. Like Price club or a credit union.
It operates exactly like your current system except that as I accumulate points on my card, I can use them to buy shares in your corporation. The current trading value of your shares are just under $50.00. Very much like the actual cost of a beach ball, the corporation has hold-back authority over many of its shares, and as such the actual cost to your organization of such a plan can be far below $50.00, especially after the tax incentives for such a radical marketing strategy. Alternatively, a second class of shares could be issued which are only equity based, and are not able to be aggregated to change the management direction of the organization.
The benefits to me of this plan are obvious. I have enough corporate propaganda that I don’t want or need. Especially now that I have a petro-canada beach ball. There is really nothing left for me to accumulate under your current scheme.
The benefits to you are also obvious- because right now, the quest for the beach ball is no longer keeping me interested in any form of corporate loyalty as only the super rich need two beach balls.
I am almost positive that my 18,000,000 friends who own cars across the country would agree. These same people are looking for a reason to create brand loyalty in an energy market where the corporations appear to work in tandem with one another to our detriment.
Ownership is empowering. If I believe that I have an actual stake in a corporation, I am far more likely to use its services.
Thank you, and congratulations on your continued prosperity. I, for one, am sick of being left out of profiting from famine, war and natural disasters. Let me in, or lose my business.
