fixd*Bertster7 wrote:
Well they are the largest marketing company in the world so that's hardly surprising.Macbeth wrote:
I didn't pass any judgement on their products. I see more Apple ads than I see ads for any other tech maker.
You know Apple's marketing spend is actually very low?FloppY_ wrote:
fixd*Bertster7 wrote:
Well they are the largest marketing company in the world so that's hardly surprising.Macbeth wrote:
I didn't pass any judgement on their products. I see more Apple ads than I see ads for any other tech maker.
Last edited by RTHKI (2010-07-24 12:06:29)
apple are not a 'marketing-led' company, no matter which way you spin it.Vilham wrote:
Very low? If half a billion or 10% of their budget is very low maybe. Which is more than Microsoft does in their competing markets (computers).
http://techcrunch.com/2008/11/21/yup-ap … ft-vistas/
Did you actually read that article?Vilham wrote:
Very low? If half a billion or 10% of their budget is very low maybe. Which is more than Microsoft does in their competing markets (computers).
http://techcrunch.com/2008/11/21/yup-ap … ft-vistas/
Apple are bigger than Microsoft, but spend less on advertising.Update: Microsoft spends more on advertising across all of its combined businesses than Apple does, but its Windows business is what competes most directly with Apple. Microsoft’s total advertising budget across all of its businesses, including Windows, Office, Xbox, and all the enterprise stuff, was the following (from the 10K): “Advertising expense was $1.2 billion, $1.3 billion, and $1.2 billion in fiscal years 2008, 2007, and 2006, respectively.”
Last edited by Vilham (2010-07-24 12:47:48)
Last edited by Uzique (2010-07-24 13:00:53)
Theres no doubt they are value for money based on their operating profits but seeing as Bert clearly referenced Microsoft as a comparable company I think its pretty justified me proving that wrong.bert wrote:
The biggest tech company (since they overtook Google and Microsoft), with no where near the largest advertising spend. They're all very simple, very cheap advertising campaigns.
Hmm...aerodynamic wrote:
So I received an email from my Uni that says "We are planning on collaborating with Apple inc. to try out an innovative project that uses their new product the iPad. This will make our University one of the two first universities (the other being Pittsburgh University) to use this technology. All the students and teachers will have a 40% discount upon purchasing the iPad at any official Apple Store. Please respond to this email so we can add your name to the list that will be sent to Apple." So a 40% discount on the iPad. Should I do it?
This.Vilham wrote:
That's still like 250 quid and it's still some kind of inbred love child of a computer and a phone. So no.
But they don't.Vilham wrote:
Clearly not if another HUGE company spends far less of their budget on it. In fact Apple has the 74th highest marketing budget in the US. (Next your going to claim that being in the top 74th in the US isn't a significant figure. Blah blah blah)Theres no doubt they are value for money based on their operating profits but seeing as Bert clearly referenced Microsoft as a comparable company I think its pretty justified me proving that wrong.bert wrote:
The biggest tech company (since they overtook Google and Microsoft), with no where near the largest advertising spend. They're all very simple, very cheap advertising campaigns.
You mean reading Microsoft and Apples financial reports for 2009, indeed nothing could be worse research.
Techcrunch link above is what Vilham has been going from.RTHKI wrote:
where is this marketing budget list?
Microsoft spends more on advertising across all of its combined businesses than Apple does, but its Windows business is what competes most directly with Apple. Microsoft’s total advertising budget across all of its businesses, including Windows, Office, Xbox, and all the enterprise stuff, was the following (from the 10K): “Advertising expense was $1.2 billion, $1.3 billion, and $1.2 billion in fiscal years 2008, 2007, and 2006, respectively.”
$428 million is less than $1.2 billionIt turns out that I underestimated Apple’s advertising budget. Lindsay Blakely at Bnet (a former Business 2.0 reporter) found the actual numbers in a subsequent SEC filing. In its 2008 fiscal year that just ended last September, Apple spent a whopping $486 million on advertising. (In fiscal year 2007, it spent $467 million, and in fiscal year 2006 it spent $338 million).
Last edited by Bertster7 (2010-07-26 12:47:27)
No they don't.Macbeth wrote:
MS does have a wider range of unique products. The 360, the Zune, various forms of OSes and software, and a few others things. So if they spend more than apple on advertising it would make sense since they have more products.
bert has been the only guy making business sense in this thread.Bertster7 wrote:
No they don't.Macbeth wrote:
MS does have a wider range of unique products. The 360, the Zune, various forms of OSes and software, and a few others things. So if they spend more than apple on advertising it would make sense since they have more products.
Software, they both make similar stuff (though Apple don't do a decent mail server). Zune, iPod. Phones. Desktop market. Laptop market. Server market. Weird gadget market (iPad, Apple TV etc.). iTunes. App Store. eBook store.
They're not in the console market so don't compete with the 360 - but the iPod/iPad/iPhone has a 20% share of the portable gaming market anyway.
Last edited by Vilham (2010-07-28 13:09:17)
