Big oil and the big three auto makers have something in common. they are not in the business of innovation. sure they might bring out new products or find new exploration techniques but it not the same as innovating an entirely new product.
Look at the big three, they are even loathe to start using small diesel engine tech because they would rather stay with the tried and true method of using gas engines... look what GM did to the Electric vehicles in the 1990s. For the big three electric vehicles, hybrids and hydrogen cars were pipe dreams to sell the public while they continued to pump out the old and tired gas engines. Bringing out a new gas engine is not really new tech, and its not innovative.
Same with big oil, they are in the oil business, for them to shift to model where they are supplying solar panels or building wind energy, would mean that they are well outside their business model which is the control of leased oil reserves. simply put they are in the real estate business. Big oil is more about the control of the land tracts than anything else. Big oil probably won't be able to morph itself into something else where the future will be plugging your car in at home. Big oil makes big money because they control land and the lets them control supply.
Alternative energy has the potential to free people from these supply bottle necks. That's why big oil is buying patents, to control the property just like they control real estate, the only problem there is that patents expire and when that happens the price of the tech falls. The profit involved in diminishing oil is not the same as profit in the diminishing life of a patent. Big oil is in big trouble when it comes to alternative energy.
When we talk of alternative energy we think solar panels on the roof, plug in your car at home, put up your own wind generator, local areas supplying their own energy through nuclear batteries etc. I don't like big oil can survive that. The big three might survive but after 100 years of dependence on gas engine tech, change for them might be impossible too.
Last edited by Diesel_dyk (2009-04-12 21:24:49)