Good, so it fucking should. The ASA as a whole is a joke - it received 51 complaints from a population of roughly 61 MILLION, and it pulls the ad.BBC wrote:
A government advert aimed at convincing parents to give up smoking upset children and broke several rules, the Advertising Standards Authority says.
The independent regulator ruled that the "I'm not scared" TV advert, which attracted 51 complaints overall, should not be shown before 7.30pm.
In it, a girl says she is not afraid of spiders, clowns or bullies, but does fear her mother - a smoker - dying.
The government said it proved effective at making adults consider giving up.
About half of those who complained said the advert, which was launched at the end of October, had distressed their children.
There were an additional 13 complaints about the radio version, which featured the same child's voice.
WTF.
Source
Small hourglass island
Always raining and foggy
Use an umbrella
Always raining and foggy
Use an umbrella